The Village project is focused on ensuring Squaw Valley continues to be a world-class, all-season mountain resort to compete with other internationally acclaimed destinations. All who live in the region and/or who make our living in the valley are affected by the continued, long-term success of Squaw Valley. It makes sense to plan now so there is a clear design for the future.
To be successful, Squaw Valley, Tahoe City and Truckee must attract more destination visitors. This will require a more dynamic, livelier village, more lodging options and greater lodging variety, as well as additional and upgraded services, activities and amenities. By attracting more destination visitors, we bring visitors that stay longer, spend more during their visit, and who are more likely to make use of environmentally considerate modes of transportation such as a shuttle. Destination visitors also tend to arrive and depart during non-peak travel times. These visitors are also more likely to want to experience the majesty of Lake Tahoe, to hike the Tahoe Rim trail, to paddleboard at Donner Lake or shop and dine in the authentic Western ski town of Truckee.
The Village project will upgrade and improve all member services and facilities, including members’ lockers, race and freestyle teams and Squaw Kids. New features will include a members’ area that boasts state of the art locker rooms with wet areas, whirlpools, a fitness center and members-only dining. Squaw Valley’s parent company, KSL Capital Partners, is a premier club operator of the largest golf and fitness clubs on the West Coast. The plan is to bring this same exemplary level of club membership to Squaw Valley, which does not currently exist today.
Historically, when Squaw Valley’s investor (KSL Capital) has made a major investment in a community, neighboring property values increase significantly.
The network of village pedestrian spaces, trails, and bike paths will provide enhanced access to increased year-round public amenities including indoor pools, live music venue, playgrounds, public open space corridors, ice skating on the central ice rink and ice trails, and gathering spaces in the pedestrian street spaces.
Mandated fees and will be generated for Placer County and various local agencies. Additional occupancy will generate increased Transient Occupancy Tax (TOT) revenue. Additionally, the Village at Squaw Valley will serve as an economic boon to the area in terms of jobs for local contractors and subcontractors during the building phase, and for local residents once new shops, restaurants, hotels, services and venues are up and running.